Value Add TI Distributor in Spain


IREO is one of the main Value-Added Distributor (VAD) in Spain and Portugal. We act as an extension of the vendors we represent, and provide strong value at every stage of the sales cycle.

We have a broad portfolio of ITSM and Security solutions, many of which we represent exclusively for the Spanish and Portuguese market. These products and technologies are complemented by a series of value-add services designed to help our reseller partners maximize sales and build a sustainable business.

With offices in Madrid, Barcelona and Lisbon, we employ over 35 employees, and work with more than 750 active resellers in the Iberian peninsula. Our turnover in 2020 was approximately 11,4M euros.

History and Development


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Our mission

Helping our partners build a sustainable business through cutting-edge solutions, added value and differentiation. Helping the vendors we represent to build a successful, sustainable sales channel.

Our vision

Maintaining channel trust and closeness as a value-added distributor, business partners with the clear commitment to keep working for our common objectives.

Our values

  • Commitment: Actively providing value to our partners and the vendors we represent.
  • Honesty: Being ethical in all our aspects of our activity.
  • Relationship: Putting people first; understanding their business and providing win-win solutions for every opportunity.
  • Innovation: Evolving and transforming ourselves and our reseller community, to satisfy the ever-changing requirements of a dynamic sector.

“At IREO we are aware that people are the best asset of the company and they are the generators of this growth because of their involvement, their dedication and their perseverance. Each person makes a difference, leaves an imprint that allows you to grow.”

Chuck Cohen, Managing Director